Parakeet

Payroll dashboard

No more late and unpaid invoices

Overview

TIMELINE

November 2020 – January 2021

Parakeet, formerly known as Zelo Pay, wants to reduce unpaid invoices and incentivize on-time payments. I collaborated closely with the lead designer to create the 0 to 1 UI designs that spanned the product’s signup, onboarding, and core app functionality.

CONTEXT

ROLE

I joined the project for the UI implementation for its launch as Parakeet. Based on the user research insights from the wireframes, the lead designer and I created priority zero designs for both payables and receivables user experiences, focusing on product UI/UX, micro-interactions, and branding.

Finding balance within the invoicing world

GOALS

The world of invoices can lead to frustration, souring relationships, and stressful situations. However, Parakeet envisions a frictionless process of providing a win-win situation for all parties.

✧ Saving time, energy, and effort as a business on unpaid invoices
✧ Having an automatic system to always pay the bills on time
✧ Quick and easy setup for both invoice recipients and invoice senders

CHALLENGES

Parakeet’s product still needs to emphasize to potential customers the benefits of being on Parakeet’s platform. Some users may feel uncertain about providing discounts to have their invoices paid.

✧ Barrier setting up automatic payments
✧ Informing users how discounts can incentivize early payments
✧ Approximately 42% of domestic invoices in Australia are incomplete